Blog Post 1 - Convergences

In the introduction chapter of the convergences the book goes over the different forums of media and what they are saying to the people.

The first one is “message”. This is what the media is trying to tell the consumer or what they are trying to convey. One of the examples that the book used is intercity highway sign that was on the side of a building. The sign to me tells that that the destination is home and that s were all roads lead back too. Or the Joe camel baby smoking a cigarette on the billboard sign that says that it’s ok to smoke at a young age. A sign or a picture can tell and say a lot without using words.

The “method” in the ad is how they are getting the message across in what tone they are doing it in. What they are showing to tell the message to the audiences. The method almost falls under the same category as the message. The way I understand the method is in the image and the way they are showing it while the message is saying something. So it all just depends on how the ad is being shown not what it is saying.

The “medium” is the method they are getting the ad out to the consumer. There is a verity of different way to do this like print, web, TV, radio and so on. With all of this different ways to get a simple message across like buy are coffee or are TV. The message will be very different is all forums of ad. They can tell you to “buy are coffee” or just show a person poring a cup of coffee.

The companies have a bunch of different ways to get a message to the consumer to try their product or to bring awareness to something. Don’t have to just focus on just one way to get the ad out.



This ad tells the consumer that if they want to be fast like a cheetah then they need to get a pair of Nike shoes to be fast and no other shoes will do.